Taza Falafel
In establishing Taza’s brand identity, we wanted to break the trend of fixating on where falafel is from and focus on where it’s going.
Through a blend of graffiti-inspired typography and a bold palette, we positioned Taza as a falafel brand that embraces its street food reputation and versatility among chefs and consumers alike.
Co-Designers: Erin Romero & Daniel Whitten
Photography: Rachel Jeffs
Through a blend of graffiti-inspired typography and artwork, we positioned Taza as a falafel brand that embraces its street food reputation and versatility among chefs and consumers alike.
Branding
We took Taza on the road across Georgia and the Carolinas in the Vegetarian Streatery, bringing creative takes on falafel to festivals across the southeast. I designed the truck using visuals that our team had developed and perfected over the course of the year.